Tuesday, January 24, 2012

Anthropologie style!


This week, I wanted to take a look at some new trends.  The avid wedding blogger might refer to their preferred wedding style as "Anthropologie-ish".  Recent trends put more of a contemporary spin on the older shabby chic look.  These new looks have more of an earthy warmth than a cutesy country kind of feel.  

Being a long-time fan of Anthropologie (Anthro is owned by Urban Inc. the same owners of Urban Outfitters, Free People, Terrain, and BHLDN (Anthro's Bridal line)), and seeing its recent influences on today's Bridal style, I decided to apply for an internship with their visual team.  Being an intern with Anthropologie was a great experience and I would highly recommend it to any design majors attending college.  

Here are some of the photos of the work I did while with the company, I hope that they serve as some inspiration to our brides!  With our love for vintage eclectic pieces and our new rentals we can't help but be excited for what is to come.

Best,
Chelsie      


Above:  A hand-made bed frame covered with triangular cut-outs from a used muslin tote bag



Above:  The smallest details never go un-noticed.  A labeler gives a more appealing feel, rather than your average price tag.  This same idea can be applied to announcements, menu cards, and assigned seating arrangements.


Above:  One of the best things about Anthropologie's visual team is that they are given room to create their owns ideas.  Purchasing interesting hardware or containers from online sites can spark a shopper's attention (or in your case, a guest at your event)





Above:  These pillows were hand made by an employee, more personal touches to fit your theme!


Above:  Painted boards to create an industrial feel fit the design concept



 



Above:  My favorite part of this display.....hand-made light boxes!!  These told the story of the concept for this section of the store.  Each image was about a newly married couple living in the city, each box was something they held dear to themselves.  Try and include intimate details of the two of you as a couple, your guests may learn something new!




Above:  Collections!  A huge trend right now in visuals, rather it be retail or event design.




Above:  One of the most time consuming projects we had while I was at Anthropologie.  Hundreds of pieces of tin foil were pressed and glued to cut rectangles of card stock.  They were then folded and linked into shiny chains and twisted into silver-sprayed twinkle lights.  The windows glistened with soft light and a very holiday feel.  What a great example of attention to detail.  Shopping at Anthropologie is an experience, retail stores want to "sell" a lifestyle, they want to create a look their own that is recognizable and unforgettable.

Designing an event is no different.  The goal should be to create a memorable experience that reflects you. 







Above:  Playing with light is fun!  It creates a new atmosphere.




Above:  More great detail!



Above:  Dyed jersey sheets create a soft wall of texture.  Creating interesting backdrops for photos can be a fun way to entertain your guests.


Above:  Sprayed bulbs, craft balls, and yarn make a fun tie-on similar to a favor






Above:  More plays on light





Above:  Stir-stick ice crystals hang from the ceilings 




Above:  Thousands of zip ties hang from the sky.  Playing with textures once again!

1 comment:

  1. Love the Jersey Backdrop!!! very artistic piece without it being all in your face:)

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